When would now be a good time to take your business to the next level?

Here’s your link: http://www.practicefix.com/mycoach/

I will be contacting all 20 to get in first thing Monday morning to get started!

Sincerely,

Robert

Finally…after SFI closed almost 2 years ago I’m finally doing what I should have done then.  Today, I’ll be opening the doors at 10am PST and taking on 20..make that 19 mentorees.  Just two hours away I can’t tell you how exciting it is to be working with a very select group of you hand in hand to really help you build your practice and turn it into a profitable business.

Those of you who know me know I’m think outside of the box and I’ll be teaching you everything I know about getting more clients and making more money and most importantly helping you design and execute your strategy for success every step of the way…it’s going to be exciting.

Stay tuned!

This is me speaking at VISA corporation last week - just one of the many ways to get new clients and build a great reputation for yourself in your community.

I’m getting ready to do my Christmas Promotion again this year.

Last year, I ran this one and had the best December ever with no other advertising and no expense (we did over 30K in 2.5 weeks) with little effort.

Are you going to join me this year?

If you haven’t started using the backend referral system now is the time to get on board and boost your business with the last real way to get through to your clients.

Join me on the call this Wednesday at 5pm PST to learn how to have the best December ever.

Dial - (218) 339-4600
Enter Access Code - 308800#

Robert
PS- I predicted last year I’d be referrals only by this time using UBRS and I now am, even in a slow economy.  I’ll tell you all about it on the call.

In this spicy edition you’ll learn the ‘Super Simple Selling’ Strategy from Robert Harrison and Michael Port. Listen as Robert interviews Michael to break down the Selling Process into just a few simple easy steps that works - and you can feel good about it afterwards to.

No matter what level of the game you’re at - if you don’t have these core components in your sales process you’re leaving money, opportunity, and needed services to your clients on the table.

PDF of the Super Simple Selling Strategy:
http://www.practicefix.com/SimpleSalesProcess.pdf

Enjoy,

-Robert

This Thursday we are jumping back in the saddle with a killer phone call.

You need to add this Sales TOOL to your arsenal.   It this economy it matters more than ever.   It will make you way better at your screenings - which means more money for you and more good in the world!

On this call, you will learn the ‘Super Simple Selling Strategy’ as taught by Michael Port, author of ‘Book Yourself Solid’ and ‘Beyond Book Yourself Solid’.

This is the very technique I use in my screening process and if you use it you’ll get more clients too.

It rocks… and I’ve gotten him to agree to let me give you a copy of it on the call for nothing.  Being an advanced NLPer I modeled it from his training a long time ago and I’ve only shared it with a few colleagues since.

It is powerful.

Make sure you are on this call…

Thursday October 30th at 4pm PST

Conference Dial-in Number: (218) 339-4600
Participant Access Code: 308800#

You will receive full PDF of the process on the call.

Enjoy and pass this along to your friends!

-Robert Harrison, Founder

Follow Me On Twitter: http://www.twitter.com/rwh

Howdy,

If you are doing weightloss programs of any sort - I think this video talks about an important piece of the puzzle.

http://www.foodmatters.tv/trailer.html

For clients who are tired, un-motivated, or sick there may be nutritional points we need to cover if it is apparent they lack that knowledge.  We don’t know what we don’t know… and if they don’t understand why they should stay away from processed or refinded foods (or the impact they have) they may just ignore it and wonder why they aren’t losing weight or getting the results they want.

Obviously, we specialize in dealing with what’s between the ears on the weightloss issue and that is our main focus.  Yet, in my practice, it is clear that there area  percentage of people who have an insufficient knowledge of how to eat and the impact the foods they do eat really have on their body - and that education and realization of this information can in itself have a profound impact.  So, it’s important.

Check out the video and share your thoughts!

http://www.foodmatters.tv/trailer.html

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1. Substantiate Your Advertising Claims

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Advertising substantiation is a very important requirement for advertisers. An important step to make sure your ads comply with all advertising laws, you must be sure that each one of your advertising claims is substantiated before you disseminate the advertisement containing the claim(s). The Federal Trade Commission issued a Policy Statement articulating its policy as to this important advertising legal compliance area. (See FTC Policy Statement Regarding Advertising Substantiation Program, Issued August 2, 1984.)Essentially, this Policy Statement confirms FTC’s commitment to the “reasonable basis” requirement. That is, you must have a reasonable basis for your objective claims before you initially disseminate them. Be forewarned: FTC vigorously enforces the requirement that advertisers must substantiate their express and implied claims. Failure to possess and rely on a reasonable basis for objective claims is an unfair and deceptive act or practice in violation of Section 5 of the Federal Trade Commission Act. Numerous articles in Advertising Compliance ServiceÔ have examined this key advertising compliance law area throughout its 25-year history.

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2. Make Sure Your Advertising Claims Aren’t “Deceptive.”

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This is not nearly as easy as it sounds. The starting point for any advertiser, ad agency or their attorney is the FTC Policy Statement on Deception, dated October 14, 1983. You should then turn to these sections of the Federal Trade Commission Act:Section 5. It declares unfair or deceptive acts or practices unlawful.

Section 12. It specifically bars false advertisements likely to induce the purchase of food, drugs, devices or cosmetics.

Section 15. This section defines a false ad for purposes of Section 12 as one that’s “misleading in a material respect.”

Next, you should keep current with the plethora of FTC and court decisions that have defined and explained–and continue to define and explain–the phrase “deceptive acts or practices.”

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3. Make Sure Your Advertising Claims Aren’t “Unfair.”

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In the late 1970’s and early 1980’s, a fierce battle raged over whether to strip the Federal Trade Commission of its power to regulate “unfairness” in advertising (i.e., “unfair or deceptive acts or practices”). (See Section 5 of the FTC Act.) The concept of consumer “unfairness” was–and–is a difficult one to accurately define. In the FTC Policy Statement on Unfairness, dated December 17, 1980, FTC laid out a “concrete framework for future application” of FTC’s unfairness authority. That document synthesized the decided cases and rules, gleaning “the most important principles of general applicability.”Emerging from the cases are three key factors that FTC considers when applying the prohibition against consumer unfairness:

• Whether the practice injures consumers,
• Whether it violates established public policy, and
• Whether it’s unethical or unscrupulous.

Over the years, FTC has further defined and explained these three key factors. The “unfairness” standard is one more crucial advertising law doctrine of which all advertisers, advertising agencies and their attorneys must be aware. Advertising Compliance ServiceÔ regularly explores the ongoing developments in this major area.

Under The Federal Trade Commission Act Amendments of 1994, Section 5 of the FTC Act was amended so as to require FTC–prior to finding an act or practice “unfair”–to first determine that the act or practice–

1. Causes or is likely to cause substantial injury to consumers;
2. Is not reasonably avoidable by consumers and
3. Is not outweighed by countervailing benefits to consumers or competitors.

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4. Be Sure Your Advertising Claims Measure Up to the “Truth and Accuracy” Standard.

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Your ads will go a long way towards being challenge-proof if they follow the basic test laid out by the National Advertising Division (NAD) of the Council of Better Business Businesses: “truth and accuracy.”Indeed, the advertising industry’s self-regulatory system (the NAD/National Advertising Review Board system) was designed “to foster high standards of truth and accuracy in national advertising.”Since its inception, over 435 articles have appeared in Advertising Compliance ServiceÔ examining this highly important self-regulatory area.

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5. Make Sure Your Comparative Advertising Claims Are Fully Substantiated and Are Not False or Deceptive.

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Because of the great benefits inherent in comparative advertising, FTC formally stated its pro-comparative advertising policy in 1979. (As a practical matter, that policy had been in effect since 1974.) Basically, FTC looks at comparative advertising in much the same way as other types of advertising. Ultimately, the question is whether the comparative advertising claim has a tendency or capacity to be false or deceptive. The level of substantiation required is also viewed as being the same level required in other types of ads.Nevertheless, because a competitor is involved, you should be certain that your ad claims possess sufficient clarity and, if necessary, appropriate disclosures to avoid deception to consumers.

Keep in mind that your competitor is watching or reading your comparative ad. And your competitor can use the powerful Lanham Act to redress any wrongs under that Act. Indeed, the Ninth Circuit affirmed a $40 million damages award in one noted advertising law case.

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6. You Should Be Familiar with the Advertising Law of the States Where You Do Business.

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There are a plethora of questions you should be asking if you plan to advertise your product or service in several or more states, including:

• Have you reviewed the legal appropriateness of your company’s or client’s ads or package labels?
• Have you taken into account how that ad or label might be used in court in a future product liability suit?
• Have you scrutinized all pre-market testing of your company’s or client’s product to make sure no safety questions might arise later?
• Do you also make any safety claims, express or implied?
• Have you reviewed any instructions accompanying the product for a host of possible advertising compliance problems?

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7. Are You Aware of Advertising Law Developments on Such New Media as the Internet?

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You should be aware of all of the major advertising law developments on the Internet as these will clearly have an impact on the way you advertise on this vital medium. Perhaps the greatest change in recent years is the advent of Web 2.0. This phrase, Web 2.0, was coined by O’Reilly Media in 2003 and, according to Wikipedia, was “popularized by the first Web 2.0 conference in 2004 * * * and refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users.” See Wikipedia definition of Web 2.0.There are speed traps aplenty on the Internet, which have been discussed at length in Advertising Compliance ServiceÔ. Examples:

• Global Legal Exposure
• Privacy Issues
• Wholesale Governmental Crackdown on Advertising in Cyberspace
• Mounting Federal and State Regulation of Cyberspace Ads

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8. Do You Advertise to Children or Will Your Advertising Reach Substantial Numbers of Children?

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Who monitors advertising to children? Here’s a partial list:

• Federal Trade Commission
• Food and Drug Administration
• Congress (i.e., House and Senate)
• State Legislatures
• The Children’s Advertising Review Unit (CARU) (the children’s advertising review arm of the ad industry’s self-regulatory system).
• Private Trade Groups

There’s a new regulatory tendency in Washington to blame advertisers for such ills of society as teenage smoking and drinking. As evidenced by sweeping advertising regulations affecting the tobacco industry–and proposed authority restrictions on alcoholic beverages–this trend is sure to continue. Advertising Compliance ServiceÔ has covered this area for nearly 27 years.

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9. What Are the Global Advertising Legal Compliance Issues Facing Your Ads?

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Globalization of commerce has been increasing rapidly. Even companies that don’t consider themselves global in scope, actually are. For example, if you have a Website on the World Wide Web, you can be accessed from anywhere on Earth.Every country treats advertising law issues in different ways. There is a wide variety of international advertising standards and laws. In most countries, for example, comparative advertising is frowned upon or is downright unlawful.

Advertising Compliance Service’sÔ International Advertising Tab regularly reviews this key, and emerging, area.

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10. You’ve Scrutinized Your Ads for What They Expressly Claim–What About Implied Claims?

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Remember, you must substantiate all of your advertising claims. That includes any implied claims. Have you carefully reviewed your ads for such claims? Remember, just because you think your ad doesn’t make any implied claims is by no means the final word on this question. Who else will be looking? Here’s a partial list:

• Your competitors (who can and will do their own consumer testing to prove an implied claim does exist);
• FTC;
• FDA (for products within its jurisdiction);
• State Attorneys General;
• NAD;
• CARU (for children’s ads).

This issue cuts across a wide variety of areas and is routinely covered in Advertising Compliance ServiceÔ.

WHO WE AREJLCom Publishing Co., LLC is the publisher of Advertising Compliance ServiceÔ. For nearly 27 years, Advertising Compliance ServiceÔ has been the authoritative, comprehensive source of information for advertising law practitioners, advertisers and advertising agencies — and their attorneys. In-house counsel and outside counsel alike regularly rely on Advertising Compliance ServiceÔ because it is a “must-read” for every attorney advising clients on advertising and marketing issues. Among the 27 areas that are regularly covered by this newsletter/reference service are these tabs mentioned in this article: Tab #2, General Articles; Tab #3, Self-Regulation; Tab #4, False, Unfair, Deceptive; Tab #5, Substantiation; Tab #6, Comparative Ads; Tab #7, Remedies (Public); Tab #8, Remedies (Private); Tab #9, State Law; Tab #15, New Media; Tab #16, Children’s Ads; Tab #17, Food, Drugs, Cosmetics; Tab #18, Alcoholic Beverages; Tab #18, Alcoholic Beverages; and Tab #26, International Advertising.

If you are not getting the results you want with your clients (or the referrals) this is a MUST LISTEN call with Scott McFall about using NLP in your Hypnosis practice.

Enjoy,

-Robert

If you are struggling to build your business or not sure why people are knocking on your door, then this call is for you to get you up and running.

Enjoy,

-Robert

You Betcha’,

In case you missed it - the Hypnotism Business Training in Minneapolis was amazing. This was my first opportunity to see Scott in front of a group and I was very impressed. Several participants had what I would call a ‘come to Jesus’ experience before the end of the training.

Also, for those of you who are new to NLP, the level of skill Scott used in teaching and directing the group was exceptional. Share your thoughts below on the training.

Lastly, remember, every time you do a training there are always 2 events. The training and the training after the training that happens when you interact with highly skilled professionals in your field until 2am in the morning. For those of you who weren’t there sorry you missed it…maybe we’ll catch you next week in San Francisco for the NLP training.

Tell us what you thought of Minneapolis here…

-Robert